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Corporate Responsibility in the Digital Age: Leveraging New Media to Advance Sustainability and Reputation

Time: Friday, March 16 08:30 - 10:00

More and more, digital and social media tools are being leveraged as platforms for innovation and information sharing as a means to advance creative products, services, practices, and technologies, as well as to inform customers and stakeholders about current sustainability initiatives. In fact, Gallup reports that organizations who have optimized their online engagement have outperformed competitors by 26% in gross margin and 85% in sales growth.  This session will discuss the impact that new media is having on the way companies engage with their customers and how corporate leadership on transparency, responsibility, and sustainability directly impact both reputation and the bottom line. Learn how digital and social media tools can advance your sustainability initiatives and deliver positive results for both your business and the environment.

In Cooperation with Weber Shandwick Canada

Confirmed Participants:

Andrew Lane, Senior Director of Digital Communications, Weber Shandwick Canada (Moderator)
Craig Applegath, Principal, DIALOG Architecture & Design, Canada
Josh Henretig, Director of Environmental Sustainability, Microsoft Corporation, USA
Matthew McDermott, Editor - Business, Politics & Energy, TreeHugger.com, USA

 
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