Corporate Responsibility in the Digital Age: Leveraging New Media to Advance Sustainability and Reputation

Feature News

Sustainability - Canada’s Strengths and Weaknesses
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Next Generation of Sustainability Reporting Guidelines Released
Global business leaders have called on companies and organizations around the world to embrace G4, the next generation of the Global Reporting Initiative's Sustainability Reporting Guidelines.
Low-Carbon Energy Strategy for North America Recommended
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Ballard Sees Positive Developments in Fuel Cell Material Handling Market
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Where have all the flowers gone?
It is said one of every three bites of food eaten worldwide depends on pollinators, especially bees, for a successful harvest. If this is true, what happens to us when the bees are gone?

Time: Friday, March 16 08:30 - 10:00

More and more, digital and social media tools are being leveraged as platforms for innovation and information sharing as a means to advance creative products, services, practices, and technologies, as well as to inform customers and stakeholders about current sustainability initiatives. In fact, Gallup reports that organizations who have optimized their online engagement have outperformed competitors by 26% in gross margin and 85% in sales growth. This session will discuss the impact that new media is having on the way companies engage with their customers and how corporate leadership on transparency, responsibility, and sustainability directly impact both reputation and the bottom line. Learn how digital and social media tools can advance your sustainability initiatives and deliver positive results for both your business and the environment.

In Cooperation with Weber Shandwick Canada

Confirmed Participants:

Andrew Lane, Senior Director of Digital Communications, Weber Shandwick Canada (Moderator)
Craig Applegath, Principal, DIALOG Architecture & Design, Canada
Josh Henretig, Director of Environmental Sustainability, Microsoft Corporation, USA
Matthew McDermott, Editor - Business, Politics & Energy, TreeHugger.com, USA