Andrew Lane

Feature News

Is The World Ready For Your Innovation?
Our current retail system is set up to sell new products, which are used and then disposed of – very much a linear (and inefficient) process. The Closed Loop system implies that once products are used they can be reconditioned and brought back into the sales loop
Europe`s future depends on cities resilient to climate change
Around three quarters of Europeans live in cities. Most of Europe's wealth is generated in cities, and urban areas are particularly at risk due to climate change.
Microsoft Taxes Itself - Will it be enough to drive change?
This week, Microsoft is announcing an unusual initiative that it hopes will change how the company operates. Microsoft is charging every division and data center for the carbon emissions they generate. Will it be enough to drive change?
Life Cycle Approaches Key to Canada's Competitivenes
The National Round Table on the Environment and the Economy today released a new report that identifies the need for Life Cycle Approaches in environmental and economic decision-making by companies and government.
Clean mining association launched
A new industry association has been launched aimed at supporting and advocating technological advancements to make the mining industry cleaner and more environmentally responsible.

Andrew Lane

Senior Director of Digital Communications, Weber Shandwick Canada

As Senior Director of Digital Communications for Weber Shandwick in Canada, Andrew is the strategic lead on all digital, social and mobile integrations for clients across the agency's five Canadian offices while also supporting on larger North American and Global initiatives. His role is to conceive, design, and lead the implementation of integrated brand storytelling initiatives to blend emerging platforms with traditional programs and infuse a strategic mix of owned and paid media into earned media programs. Beyond Canada, Andrew works with the North American Emerging Media Team as the lead on mobile and tablet markets, helping to develop and implement the firm's thought leadership position and technical capabilities on these emerging communications platforms. This role includes educating external clients on the emerging role of the platform within the communications mix while also providing training for internal stakeholders across North America and into Europe and Asia.

Andrew is a featured speaker and guest lecturer, having presented for organizations such as nextMEDIA, the IP3 Mobile Exchange, the Canadian Marketing Association, North by Northeast Interactive, Humber College, the Ontario College of Art and Design, York University and more. Andrew is a Member of the Board of Interactive Ontario and of the Canadian Marketing Association's Mobile Marketing Council. You can find him on Twitter @LaneAndrew.