Velma McColl

Feature News

Is The World Ready For Your Innovation?
Our current retail system is set up to sell new products, which are used and then disposed of – very much a linear (and inefficient) process. The Closed Loop system implies that once products are used they can be reconditioned and brought back into the sales loop
Europe`s future depends on cities resilient to climate change
Around three quarters of Europeans live in cities. Most of Europe's wealth is generated in cities, and urban areas are particularly at risk due to climate change.
Microsoft Taxes Itself - Will it be enough to drive change?
This week, Microsoft is announcing an unusual initiative that it hopes will change how the company operates. Microsoft is charging every division and data center for the carbon emissions they generate. Will it be enough to drive change?
Life Cycle Approaches Key to Canada's Competitivenes
The National Round Table on the Environment and the Economy today released a new report that identifies the need for Life Cycle Approaches in environmental and economic decision-making by companies and government.
Clean mining association launched
A new industry association has been launched aimed at supporting and advocating technological advancements to make the mining industry cleaner and more environmentally responsible.

Velma McColl

Principal, Earnscliffe Strategy Group, Canada

Velma McColl joined the Earnscliffe Strategy Group in 2004, where she now works on economic and social issues, specializing in energy, environment and green technologies. Previously, she advised several Federal Cabinet Ministers on political strategy, policy and communications. Her career includes success as an entrepreneur and experience working collaboratively with business, academia, not-for-profit organizations and the public sector. A Westerner with more than a decade in Ottawa, she is a frequent writer and commentator on international and national energy and climate change issues. She is co-founder of the Canadian Clean Technology Coalition.