President, AIR MILES for Social Change, Canada
Andreas leads AIR MILES for Social Change, a unique Canadian
social venture that provides government incentives for greener and
healthier lifestyle choices and is entirely powered by the
unparalleled reach and popularity of the AIR MILES loyalty
He was the original founder of Green Rewards, the world's first
environmental consumer loyalty program which was ultimately
acquired and fully integrated into the AIR MILES reward program.
Prior to Green Rewards he was the President & CEO of one of the
oldest retail marketing agencies in Canada.
As a leading cause marketer in Canada, Andreas is a sought-after
speaker on topics related to social change, environmental
responsibility and the new green economy. He has been trained
by former US Vice President and Nobel laureate Al Gore and his
innovative work has been recognized by prominent global social
responsibility leaders including The Prince of Wales.
He sits on a number of corporate, academic and non-profit boards
and is an active member of the Young Presidents' Organization where
he also serves currently as the Canadian membership chair.
AIR MILES for Social Change harnesses the unparalleled reach and
popularity of the AIR MILES loyalty points currency to reward and
inspire more environmentally sustainable and healthy everyday
choices among all Canadians. As a genuine and prominent social
venture, AIR MILES for Social Change partners with government
agencies and social change organizations nationwide - from
energy utilities and health promotion agencies to transit and waste
diversion authorities - to implement a range of uniquely
cost-effective programs that encourage responsible lifestyles.