Andreas Souvaliotis

Feature News

Is The World Ready For Your Innovation?
Our current retail system is set up to sell new products, which are used and then disposed of – very much a linear (and inefficient) process. The Closed Loop system implies that once products are used they can be reconditioned and brought back into the sales loop
Europe`s future depends on cities resilient to climate change
Around three quarters of Europeans live in cities. Most of Europe's wealth is generated in cities, and urban areas are particularly at risk due to climate change.
Microsoft Taxes Itself - Will it be enough to drive change?
This week, Microsoft is announcing an unusual initiative that it hopes will change how the company operates. Microsoft is charging every division and data center for the carbon emissions they generate. Will it be enough to drive change?
Life Cycle Approaches Key to Canada's Competitivenes
The National Round Table on the Environment and the Economy today released a new report that identifies the need for Life Cycle Approaches in environmental and economic decision-making by companies and government.
Clean mining association launched
A new industry association has been launched aimed at supporting and advocating technological advancements to make the mining industry cleaner and more environmentally responsible.

Andreas Souvaliotis

President, AIR MILES for Social Change, Canada

Andreas leads AIR MILES for Social Change, a unique Canadian social venture that provides government incentives for greener and healthier lifestyle choices and is entirely powered by the unparalleled reach and popularity of the AIR MILES loyalty currency.

He was the original founder of Green Rewards, the world's first environmental consumer loyalty program which was ultimately
acquired and fully integrated into the AIR MILES reward program. Prior to Green Rewards he was the President & CEO of one of the oldest retail marketing agencies in Canada.

As a leading cause marketer in Canada, Andreas is a sought-after speaker on topics related to social change, environmental responsibility and the new green economy. He has been trained by former US Vice President and Nobel laureate Al Gore and his innovative work has been recognized by prominent global social responsibility leaders including The Prince of Wales.

He sits on a number of corporate, academic and non-profit boards and is an active member of the Young Presidents' Organization where he also serves currently as the Canadian membership chair.

AIR MILES for Social Change harnesses the unparalleled reach and popularity of the AIR MILES loyalty points currency to reward and inspire more environmentally sustainable and healthy everyday choices among all Canadians. As a genuine and prominent social venture, AIR MILES for Social Change partners with government agencies and social change organizations nationwide - from energy utilities and health promotion agencies to transit and waste diversion authorities - to implement a range of uniquely cost-effective programs that encourage responsible lifestyles.