Bob Willard
Sustainability Author & Speaker, Sustainability Advantage, Canada
Bob is a leading expert on quantifying and selling the business
value of corporate sustainability strategies and has given hundreds
of keynote presentations to corporate, government, university, and
NGO audiences. Bob applies his business and leadership experience
from his 34-year career at IBM Canada to engage the business
community in proactively avoiding risks and capturing opportunities
associated with environmental and social issues.
He has authored four books: The
Sustainability Advantage (2002), The Next Sustainability Wave
(2005),The Sustainability Champion's Guidebook (2009), and The
New Sustainability Advantage(2012). In addition, his
DVDs, spreadsheets, numerous webinars, and extensive slide set
provide capacity-building resources for champions of
sustainability. They provide quantified business justification for
embracing sustainability strategies and proven guidance on how to
transform organizations to sustainable enterprises.
Bob's most recent book is "The New Sustainability
Advantage" which will launch at GLOBE 2012. This practical
guide and accompanying free web-enabled Sustainability Advantage
Simulator Dashboard enables executives to enter their own data and
quickly identify high-leverage benefit areas for their
organization. More detailed free and open source downloadable
Sustainability Advantage Simulator Worksheets help to drill down
into specific areas of interest and fine-tune the assumptions to
their specific situation.
Bob serves on the advisory boards of The
Natural Step (TNS) Canada, Learning for a Sustainable Future (LSF), and Durham
Sustain Ability (DSA). He is on ad hoc advisory committees for
sustainable business certificate programs at Seneca College,
Algonquin College, and Ryerson University, and is a member of the
Durham Region Roundtable on Climate Change
(DRRCC) and the International Society of Sustainability
Professionals (ISSP). Bob is proud to be one of the five
inaugural members of the ISSP Hall of Fame in 2011, along with Ray
Anderson, Gil Friend, Amory Lovins, and Karl Henrik Robert. As of
2011, he is a certified B Corporation.
He has a BSc from McGill University (1964)
and an MEd (2000) and PhD (2005) from the University of Toronto.
Residents of Ontario, Bob and his wife are the proud parents of
three adult children, the proud grandparents of three grandsons,
and the proud owners of two hybrid cars: a Toyota Camry Hybrid and
a Honda Civic Hybrid.
More information about Bob and his resources for sustainability
champions can be found at www.sustainabilityadvantage.com.
Bob will be signing copies of his new book on Wednesday, March
14 on the conference level at GLOBE 2012.